Content Audit·Vol. 01·Feb 16 — May 17, 2026
Andrew Ng

Andrew Ng

Founder at DeepLearning.AI

18 posts analyzed·31 outbound comments

Andrew Ng launches educational AI courses and discusses AI's impact on work and software engineering.

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01

Activity

18
Posts published
5.4K
Avg reactions / post
13.3K
Top post
325
Avg comments
31
Outbound
13w
Window
02

Posting style

Cadence
1.4posts / wk
Consistency
HIGH
Format mix
Text 67%Image 33%
Avg posts per weekday
Mon
0.46
Tue
0.31
Wed
0.31
Thu
0.31
Fri
0.00
Sat
0.00
Sun
0.00
Time of dayUTC
12am6am12pm6pm11pm
Peak posting hour: 4pm
03

How they open posts

The first 220 characters of a LinkedIn post are what shows in the feed — these are the recurring shapes they use to get the click.

01

Course Announcement

Direct introduction of new courses with course name, partnership details, and immediate value proposition.

02

Personal Anecdote Hook

Opens with a relatable personal story or question that connects AI to everyday life and then pivots to broader insight.

Will AI create new job opportunities? My daughter Nova loves cats, and her favorite color is yellow. For her 7th birthday, we got a cat-themed cake in yellow by first using Gemini's Nano Banana to design it, and then ask

03

Bold Thesis Statement

Opens with a confident claim or counter-narrative statement that contradicts prevailing concerns, inviting engagement.

04

Industry Observation

Begins by identifying a trend or pattern in how AI affects teams and products, using concrete examples or categories.

05

Tool or Feature Announcement

Launches a specific tool or capability with explanation of its purpose for AI agents or developers.

04

Content pillars

01

Course Launches

4400%

Announcements of new DeepLearning.AI courses in partnership with tech companies (Google, JetBrains, Oracle, LMSys). Covers practical AI topics from transformers to coding agents to agent memory.

Examples1·2·3
02

AI and Workforce Impact

2800%

Addresses societal concerns and opportunities from AI, including job creation, team structures, and the rejection of AI-induced unemployment narratives.

Examples1·2·3
03

AI-Native Software Engineering

2200%

Explores how coding agents reshape software development teams, infrastructure, and product management; includes tools like Context Hub for agent documentation.

Examples1·2·3
04

AI Technology Trends

1700%

Commentary on emerging AI capabilities, UI layers (voice), and perspectives on industry dynamics, including skepticism toward anti-AI narratives.

Examples1·2·3
05

Who they comment on

These are the creators they show up most consistently in the comments of. Showing up in the same conversations puts you in front of the same audience.

Based on 31 most recent · last 31 comments (2018-08-15 to 2026-01-06).

06

What you can take

Course announcements with partner companies drive highest engagement (4.9k–9.9k reactions); pair institutional partnerships with clear practical value propositions.

Text-only posts dominate the feed (67%) and generate comparable or higher engagement than image posts, suggesting audience values written thought leadership over visual assets.

Personal anecdotes connecting AI to family life (e.g., cake design, son's name) humanize technical concepts and boost comments (260–532 range); weave storytelling into advocacy narratives.

Bold counter-narrative claims on AI's societal impact (jobpocalypse rejection, new opportunities) consistently attract 854+ comments, signaling audience appetite for myth-debunking.

Monday postings comprise 33% of content; maintain 1.4 posts per week cadence with text-first format to sustain high consistency without format fatigue.

Your takeaway

Take Andrew’s voice with you.

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