Chris Donnelly shares AI marketing strategies, AEO/SEO insights, and free tools via high-volume single-image posts with strong CTAs.
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Activity
Posting style
How they open posts
The first 220 characters of a LinkedIn post are what shows in the feed — these are the recurring shapes they use to get the click.
Problem Reframe
Opens with a contrarian insight or market shift, reframing an old assumption (e.g., 'SEO isn't enough,' 'Google ranking is only one piece').
“Ranking on Google used to be the whole game.”
“The new SEO isn't focused on Google. It's inside ChatGPT.”
“SEO has evolved exponentially. Optimising for Google is not the only layer.”
Free Value Drop
Announces availability of a free resource, tool, playbook, or prompt guide with immediate CTA asking for a comment keyword.
“I'm giving away my best Claude marketing prompts.”
“I created a vault with 15 proven LinkedIn DM templates. It can make you $$$ and it's yours for FREE:”
“You can master AI without paying a penny. Here are 12 free AI guides (worth $1000s):”
Stat-Led Authority
Begins with a surprising statistic, percentage, or research finding to establish credibility and draw attention.
“ChatGPT processes 2.5 billion searches every day.”
“Claude usage increased 1,487% from January to March.”
Personal Achievement Anchor
Roots credibility in a personal milestone (e.g., follower count, revenue earned, years of experience) before sharing the lesson or tool.
“3 years ago, I had 20k followers on LinkedIn.”
“I've earned millions from this LinkedIn Bible.”
Urgent Opportunity Frame
Presents a time-sensitive window or a hidden opportunity that audiences are currently missing or unaware of.
“Every day you're not visible in AI search, a competitor is winning.”
Content pillars
AI Search Optimization (AEO)
3200%Posts on AI-powered search visibility, AEO playbooks, prompt optimization, and visibility audits. Positions AEO as distinct from traditional SEO and critical for 2026 business strategy.
Claude & AI Tools
2400%Deep dives into Claude capabilities, prompts, skills, and how to build businesses using AI without developers. Emphasizes Claude's superiority over ChatGPT and practical automation.
LinkedIn Growth & Lead Generation
2000%Strategies for scaling LinkedIn presence, DM-based sales, profile optimization as a landing page, and converting audience into revenue. Emphasizes personal case studies of 1M+ follower growth.
What you can take from this
Comment-gate free resources (audit, playbook, template) with branded keywords ('AUDIT', 'CLAUDE', 'COACH') to capture qualified leads; Chris's highest-engagement posts (3,000+ reactions) use this mechanism.
Lead with contrarian reframes of industry shifts (e.g., 'SEO isn't the whole game anymore') rather than generic tips; frames position founder as ahead of market narrative.
Anchor credibility to personal metrics (1.2M followers, 8-figure revenue, 3 years of testing) before offering methodology or tools; builds trust before asking for engagement.
Use single-image format (81% of posts) with clear visual hierarchy—stat, headline, CTA—to maintain high organic reach on LinkedIn algorithm without carousel overhead.
Publish 5–6 posts per week across all weekdays and weekend; consistency at 5.83 posts/week sustains algorithmic visibility without diminishing individual post performance.