Ruben Hassid teaches Claude mastery through actionable step-by-step guides, emphasizing practical setup over prompting.
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Activity
Posting style
How they open posts
The first 220 characters of a LinkedIn post are what shows in the feed — these are the recurring shapes they use to get the click.
Contrarian Reframe
Opens by flipping conventional wisdom—declares a common practice wrong or outdated, then promises a better way.
“Prompting is the worst way to use Claude.”
“You're using Claude wrong (again).”
Time-Savings Promise
Leads with a time-bound value proposition, emphasizing speed and efficiency gains from following the tip.
“How to duplicate yourself into Claude in a weekend:”
“How to master Claude in 60 minutes:”
“How to go from zero to Claude pro user in 20 mins:”
Negative Assumption Challenge
Addresses a limiting belief or barrier the audience holds, then offers proof it's not true.
“People think learning AI takes months. It doesn't.”
“Most people will never master AI (properly).”
Status-Quo Critique
Calls out a current habit or tool as insufficient or embarrassing, positioning the post's solution as modern.
“Writing emails from scratch in 2026 is embarrassing”
“You're using Claude like it's 2024.”
“Don't waste another hour fighting PowerPoint.”
Feature-Release Newsjack
Announces a new Claude feature or release, then immediately translates it into actionable steps for the audience.
“Anthropic released a 31-page PDF prompting guide.”
“Claude just launched "Claude Design."”
Content pillars
Claude Feature Mastery
4500%Deep dives into Claude's tools and features—Cowork, Skills, Design, Connectors, Projects—with setup instructions and practical applications. Covers how to leverage different Claude models (Opus, Sonnet) and advanced capabilities.
Prompting & Context Strategy
3200%Challenges traditional prompting and advocates for context-file-based workflows (Cowork method). Posts explain why prompting is "dead" and demonstrate superior alternatives using .md files and folder systems.
Who they comment on
These are the creators they show up most consistently in the comments of. Showing up in the same conversations puts you in front of the same audience.
What you can take from this
Single-image carousel format with numbered checklists and step-by-step guides drives 79% of posts and generates highest engagement (4,422–7,797 reactions on top posts).
Contrarian hooks that challenge current practices (e.g., "Prompting is dead") consistently trigger 200+ comments; audiences engage with permission-giving content that validates frustration.
Concrete setup timelines ("20 mins," "60 minutes," "5 days") reduce perceived friction and boost click-throughs; specificity outperforms vague calls-to-action.
Ecosystem positioning strategy—mapping Claude against 4–6 competing tools in single posts—teaches audience "when to use what," increasing perceived authority and reducing choice paralysis.
Free resource links and guide repositories (claude101.com, how-to-ai.guide) embedded in posts create bottom-funnel conversions; LinkedIn audience responds to gate-free educational content over paywalls.