Ruben teaches Claude mastery through tactical, actionable guides with high-frequency posting.
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Activity
Posting style
How they open posts
The first 220 characters of a LinkedIn post are what shows in the feed — these are the recurring shapes they use to get the click.
Contrarian Reframe
Opens by inverting common wisdom or declaring an assumption dead, immediately positioning the creator as expert correcting misconception.
“Claude doesn't come with a manual.”
“Stop writing prompts from scratch like it's 2025.”
Problem Identification
Starts by naming a specific, relatable mistake the audience is making, often with quantified pain or frequency.
“You're using the wrong AI for 80% of your tasks.”
“There are 27 ways to make Claude stupid & dumb.”
“You're getting (very) good at something useless.”
Comparative Setup
Opens with a time-based or before/after comparison that creates urgency or highlights change.
Direct Negative Instruction
Explicitly tells audience what not to do, often with parenthetical emphasis on rejection of old behavior.
“Don't make (another) .md file for Claude.”
“Don't post (obvious) AI-written content.”
“Don't build (another) file folder in Claude.”
Assumption Challenge
Opens by contradicting a widespread belief about effort, time, or capability.
“You don't need an expensive Claude course.”
Content pillars
Claude Features & Setup
3600%Posts teaching specific Claude features, settings, skills creation, and optimization. Covers setup guides, feature explanations, and configuration best practices.
Prompting & Usage Strategies
2400%Posts about prompt optimization, token efficiency, cost reduction, and behavioral patterns for Claude. Emphasizes avoiding common mistakes and maximizing value.
Free Resources & Learning
2000%Posts promoting free guides, PDFs, skills libraries, and learning frameworks available at how-to-ai.guide. Positions creator as authority sharing proprietary knowledge.
Who they comment on
These are the creators they show up most consistently in the comments of. Showing up in the same conversations puts you in front of the same audience.
What you can take from this
Extreme frequency (5.8 posts/week) across consistent posting days builds algorithmic momentum; test this cadence and day-distribution mix (16% Mon/Sun, 13-15% mid-week) in your own niche.
Single-image format (83% of posts) paired with actionable numbered tips (27 hacks, 6 levels, 15 settings) consistently outperforms text-only; prioritize visual scaffolding over long-form text.
Contrarian opening hooks that reframe old behavior as outdated ("Stop X like it's 2025", "Prompting is dead") generate 2–4x comment engagement; model this inversion pattern in your first sentence.
Free resource lead magnets (guides, PDFs, library downloads) drive comments and signal authority without direct selling; bundle them into one destination URL to capture long-term audience.
Laser-focused comparison posts (Claude vs. ChatGPT, model selection maps) convert competitor searchers into engaged followers; lean into one-page comparative visuals when multiple options exist in your domain.