Steven Bartlett shares actionable wisdom on leadership, personal growth, and entrepreneurship through podcast clips and original insights.
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Activity
Posting style
How they open posts
The first 220 characters of a LinkedIn post are what shows in the feed — these are the recurring shapes they use to get the click.
Quote Authority
Opens with an attributed quote from a notable figure, positioning wisdom as coming from external expertise and authority.
“"The only real mistake is the one from which we learn nothing." - Henry Ford .. ❤️”
“"What makes us fall in love is not the person that's perfect… it's the person that accepts OUR imperfections…" ❤️ Simon Sinek”
Question as Curiosity Driver
Begins with a rhetorical or direct question to trigger engagement and signal that the post will explore a topic the reader likely cares about.
“How much control do we actually have over how we age??”
“What does it take to climb a 3,000-foot wall with no rope? Today, you'll find out…”
Personal Reflection & Contrast
Starts with a personal observation or lived experience followed by a contrasting insight, often reframing a common assumption.
Stat-Driven Provocation
Opens with a striking statistic or data point to signal importance and create cognitive dissonance, prompting the reader to understand why.
“A few days ago, 161 classified UAP files were released to the public that include more than 400 incidents of previously unseen videos showing 'unclassified objects' around the world and the truth is, I still don't know w”
Contrarian Reframe
Opens with "Unpopular opinion" or a statement that challenges conventional wisdom, inviting debate and explanation.
Content pillars
Podcast Clips & Guest Insights
3500%Extracts and shares key quotes, frameworks, and wisdom from The Diary Of A CEO podcast episodes featuring high-profile guests. These posts leverage guest credibility to deliver memorable takeaways on success, mindset, and life philosophy.
Leadership & Founder Principles
2200%Direct advice on building companies, managing teams, and navigating entrepreneurship. Covers culture, hiring, strategy, and the founder mindset drawn from personal experience and reflective insights.
Personal Growth & Mindset
2000%Philosophical and practical insights on overcoming fear, building resilience, personal transformation, and developing the psychological foundations for success. Often framed as universal truths applicable to any audience.
Who they comment on
These are the creators they show up most consistently in the comments of. Showing up in the same conversations puts you in front of the same audience.
What you can take from this
Podcast clips with bold guest quotes drive 1.5–4.7k reactions and 400+ comments; repurposing high-engagement interview moments across platforms captures credibility transfer and viewer curiosity.
Single-image posts (28% of mix) with personal stories or contrarian takes average 5–18k reactions; pairing a strong visual with vulnerable or provocative copy outperforms text-only by 2–3x on this profile.
Questions and stats as hooks (e.g., "84% believe...", "What does it take...") consistently drive 500+ comments by triggering direct audience response; positioning posts as explorations rather than statements.
Wednesday publishing (25% of weekly posts) paired with high-frequency posting (5.4 posts/week) keeps the audience in a continuous discovery cycle; consistency at this volume creates algorithmic momentum.
Contrarian angles ("AI can't give you understanding", "Companies should ban AI writing") generate 3–6x the engagement of generic wisdom, proving that audiences reward intellectual risk-taking and non-obvious framing.